PRIVACY NOTICE FOR CALIFORNIA RESIDENTS UNDER THE CALIFORNIA CONSUMER PRIVACY ACT

PRIVACY NOTICE FOR CALIFORNIA RESIDENTS UNDER THE CALIFORNIA CONSUMER PRIVACY ACT

1. Applicability
   1. This CCPA privacy notice (“CCPA Notice”) for California Residents under the California Consumer Privacy Act of 2018 (“CCPA”) and the California Privacy Rights Act of 2020 effective January 1, 2023 (“CPRA”), supplements the information contained in Mars Equity M.C. Pte. Ltd.’s Privacy Policy and applies to our website Visitors or Liquidity’s Platform Users (as defined under the Privacy Policy), who are residents in the State of California (“consumers” or “you”).
   2. This CCPA Notice applies to California residents’ Personal Information, which we collect directly or indirectly as a Business.
   3. Any terms defined in the CCPA and CPRA have the same meaning when used in this CCPA Notice. Further, this CCPA Notice is an integral part of our Privacy Policy and thus, definitions used herein but not defined herein shall have the meaning ascribed to them in our Privacy Policy.
2. A COMPREHENSIVE DESCRIPTION OF THE INFORMATION PRACTICES
   
   1. Under the CCPA, “Personal Information” is defined as any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to a particular consumer, household or device. Personal Information further includes Sensitive Personal Information (“SPI”).
   2. The categories of Personal Information that we collect (and have collected within the last 12 months), are included in the table below. For full information regarding the types of data we collect, please review our Privacy Policy.
   3. Please note that, under the CCPA Personal Information does not include: publicly available information that is lawfully made available from government records, that a consumer has otherwise made available to the public; de-identified or aggregated consumer information; information excluded from the CCPA’s or CPRA’s scope such as: health or medical information covered by applicable laws such as the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA),the California Financial Information Privacy Act (FIPA) and the Driver’s Privacy Protection Act of 1994.

1. Disclosures Of Personal Information for a Business Purpose. We may disclose your Personal Information to a contractor or service provider for a business purpose. When we disclose Personal Information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract. We further restrict the contractor and service provider from selling or sharing your Personal Information. In the preceding twelve (12) months, the Company has disclosed the following categories of Personal Information for a business purpose:

1. HOW WE COLLECT PERSONAL INFORMATION
   
   1. We collect the categories of Personal Information detailed above, in the following ways:
      
      1. Directly from you: for example, from forms you complete, when you contact us, etc.
      2. Directly and indirectly from activity on our website: for example, directly from you when you inquire about Liquidity’s Platform, or indirectly, we collect your usage data automatically from measurement tools.
      3. Indirectly from you: we track your activities across the internet related to engagement with our campaigns, for example, when you view or interact with certain content, web page or ad.
2. USE OF PERSONAL INFORMATION
   
   1. We may use, or disclose the Personal Information we collect for one or more of the following business purposes:
      
      1. To fulfill or meet the reason you provided the Personal Information. For example, if you contact us with an inquiry and share your name and contact information, we will use that Personal Information to respond to your inquiry, review your CV considered for a job position, etc.;
      2. For security and fraud detection purposes, monitoring and to maintain the safety, security, and integrity of our website and Liquidity’s Platform;
      3. To improve our business operation, which includes but not limited to, analyze which types of content should be provided as part of the website; marketing; analyzing your use of the website;
      4. To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations; and
      5. As described to you when collecting your Personal Information or as otherwise set forth in the Privacy Policy.
   2. We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
3. SALE OF PERSONAL INFORMATION
   
   1. We do not “sell” information as most people would commonly understand that term, we do not, and will not, disclose your Personal Information in direct exchange for money or some other form of payment.  We may “share” Personal Information for “interest-based advertising” or “cross-context behavioral advertising”. The CCPA defines “sharing” as “communicating orally, in writing, or by electronic or other means, a consumer’s Personal Information” to “a third party for cross-context behavioral advertising, whether or not for money or other valuable consideration”. In other words, we may share your Personal Information with a third party to help serve personalized content or ads that may be more relevant to your interests, and to perform other advertising-related services such as enabling our partners to serve such personalized content.
   2. In the preceding twelve (12) months, we “sell” or “share” the following categories of Personal Information for a business purpose:

1. AMENDMENTS
   
   1. This notice was last updated on June 2024, as required under the CCPA, we will update this Privacy Notice every 12 months. The last revision date will be reflected in the “Last Modified” heading located at the header of the Privacy Notice.
2. CHILDREN UNDER THE AGE OF 16
   
   1. We do not knowingly collect information from children under the age of 16.
3. DATA RETENTION
   
   1. In general, we retain the Personal Information we collect for as long as it remains necessary for the purposes set forth above, all under the applicable regulation, or until you express your preference to optout, where applicable.
   2. The retention periods are determined according to the following criteria:
      
      1. For as long as it remains necessary in order to achieve the purpose for which the Personal Information was initially processed. For example, if you contacted us, we will retain your contact information at least until we will address your inquiry;
      2. To comply with our regulatory obligations. For example, transactional data will be usually retained for seven years as of termination of engagement (or even more under certain circumstances) for compliance with our bookkeeping obligations purposes; and
      3. To resolve a claim we might have or a dispute with you, including any legal proceeding between us, until such dispute will be resolved, and following, if we find it necessary, in accordance with applicable statutory limitation periods.
   3. Please note that except as required by applicable law, we will not be obligated to retain your data for any particular period, and we may delete it for any reason and at any time, without providing you with prior notice if our intention to do so.
4. EXPLANTION OF YOUR RIGHTS UNDER THE CCPA AND HOW TO EXERCISE THEM
   
   1. If you are a California resident, you may exercise certain privacy rights related to your Personal Information. You may exercise these rights free of charge except as otherwise permitted under applicable law. We may limit our response to your exercise of these privacy rights as permitted under applicable law, all as detailed herein and in the Data Subject Request Form available HERE.

1. To learn more about your California privacy rights, please visit https://oag.ca.gov/privacy/privacy-laws.

1. How can you exercise your rights? We provide option to opt out of Sharing for Cross-Contextual Behavioral Advertising or Selling Personal Information by using the following opt-out options:
   
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      1. Use the cookies setting tool on our website.
      2. California and Colorado resident and wish to opt-out from having your data used for interest-based advertising, you may exercise your right here: https://optout.privacyrights.info/.
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         Other rights may be exercised by using the Data Subject Request Form HERE. The instructions for submission, the general description of the process, verification requirements, when applicable, including any information the consumer or employee must provide are all detailed therein.

1. Authorized Agents. “Authorized Agents” may submit opt out requests on a consumer’s behalf. If you have elected to use an authorized agent, or if you are an authorized agent who would like to submit requests on behalf of a consumer, the following procedures will be required prior to acceptance of any requests by an authorized agent on behalf of a California consumer. Usually, we will accept requests from qualified third parties on behalf of other consumers, regardless of either the consumer or the authorized agent’s state of residence, provided that the third party successfully completes the following qualification procedures.
   
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      1. When a consumer uses an authorized agent to submit a request to know or a request to delete, a business may require that the consumer do the following:
         - Provide the authorized agent signed permission to do so or power of attorney.
         - Verify their own identity directly with the business.
         - Directly confirm with the business that they provided the authorized agent permission to submit the request.
      2. A business may deny a request from an authorized agent that does not submit proof that they have been authorized by the consumer to act on their behalf.

1. Notice of Financial Incentive. We do not offer financial incentives to consumers for providing Personal Information.
2. OTHER CALIFORNIA OBLIGATIONS
   
   1. Direct Marketing Requests. California Civil Code Section 1798.83 permits you, if you are a California resident, to request certain information regarding disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please use the Data Subject Request Form available HERE.
   2. Do Not Track Settings. Cal. Bus. And Prof. Code Section 22575 also requires us to notify you how we deal with the “Do Not Track” settings in your browser. As of the effective date listed above, there is no commonly accepted response for Do Not Track signals initiated by browsers. Therefore, we so not respond to the Do Not Track settings. Do Not Track is a privacy preference you can set in your web browser to indicate that you do not want certain information about your web page visits tracked and collected across websites. For more details, including how to turn on Do Not Track, visit: www.donottrack.us.
   3. California’s “Shine the Light” law (Civil Code Section § 1798.83): Permits employees that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send us the Data Subject Request Form HERE.
3. CONTACT US
   
   1. Please contact us if you have any questions or concerns regarding any privacy issues or if you wish to be provided with any other information regarding our privacy practices, as follows:

E-mail: personal_data_protection@marsgrowth.com

To the attention of the ‘Data Protection Officer’.